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Advertising, Branding, Website Design and Web Marketing Blogs

Below you will find a collection of blog posts focusing on marketing, branding and other advertisitn topics to help the small business and entrepreneur.

The Art Of Self-Promotion

Posted: August 14, 2017 - 12:00am by: Bill Hobbs

Anything you do that puts you in the spotlight can be considered self-promotion. It’s a given that some people have a natural talent for promoting themselves. There will always be the kind of people who need to soak up the rays of the spotlight, but many of us don’t fit into that category, instead preferring to stand to the side and settle for whatever remaining light is left over. Unfortunately, to be successful you need to get noticed, and to get noticed you need to do something that will get you noticed. This doesn’t mean you have to jump up and down, waving your hands and shouting “Look at me! Look at me!”. There are more subtle ways of getting noticed that aren’t as hard on your joints.

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Spotlight Blogs

Branding Basics
Posted: August 7, 2017 - 12:00am by: Bill Hobbs

Historically, branding was how a ranch displayed ownership of its livestock using particular symbols. While your logo and other graphics serve to represent ownership of the products or services provided by your business, effective branding should also instill in your targeted market a sense of trust and satisfaction. It should present emotional appeal.

Word-of-mouth can build branding equity in your business. When someone talks about your business in a positive way, they are reinforcing that you can be trusted, creating value in your brand. Franchises leverage strong brand recognition as a selling point for buying into the franchise, because it has already built the brand and established trust in the minds of consumers at large.

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Additional Blogs

Advertising On The Internet
Posted: July 31, 2017 - 12:00am by: Bill Hobbs
Digital Branding On The Internet
Posted: August 21, 2017 - 12:00am by: Bill Hobbs

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